To manage SEO within your website, it helps to understand how the process works from Google’s perspective. Two terms any professional SEO services UK based will use when talking about SEO are crawling and indexing. If that sounds a little sinister, we’ll clarify it for you!

Through crawling and indexing websites, Google seeks to find, analyse and organise content to present its users with the information they need, when they need it. The first thing an SEO professional will do is make sure the right website pages are visible. For each visible page, they’ll create a URL that’s unique and SEO friendly. They’ll then apply meta-tags, which describe each page’s content so the search engine and end-user can see who you are and what information your page will provide them with. One further thing your SEO optimization expert will do is eradicate any duplicate website content to avoid getting penalised by lower rankings or getting banned from search engine results.

With this professional SEO UK based skills and up-to-date knowledge of what Google is looking for, they can effectively ensure that your site is visible, crawlable and indexable.